graphic design creation of identity media group

Printer's Reference Glossary of Print and Design Terms

A, inurl:phpRemoteView .ru B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, Z

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Identity Media Group

A

A/W

an abbreviation for Artwork.

Accordion fold

bindery term, two or more parallel folds which open like an accordion.

Acetate

a transparent sheet placed over artwork allowing the artist to write instructions or indicate where second color is to be placed. See Overlay.

Addendum

supplementary material additional to the main body of a book and printed separately at the start or end of the text.

Air

(US) an amount of white space in a layout.

Airbrush

a mechanical painting tool producing an adjustable spray of paint driven by compressed air. Used in illustration design and photographic retouching.

Align

to line up typeset or other graphic material as specified, using a base or vertical line as the reference point.

Alphabet

(length or width) - the measurement of a complete set of lower case alphabet characters in a given type size expressed in points or picas.

Anodized plate

an offset printing plate with a specially treated surface to reduce wear during printing.

Apex

the point of a character where two lines meet at the top, an example of this is the point on the letter A.

Apron

(US) - additional white space allowed in the margins of text and illustrations when forming a foldout.

Art paper

a smooth coated paper obtained by adding a coating of china clay compound on one or both sides of the paper.

Art

(US) in graphic arts usage, all matter other than text material e.g. illustrations and photographs.

Ascender

any part of a lower case letter extending above the x-height. For example, the upper half of the vertical in the letters b or h.

Against the grain

At right angles to direction of paper grain.

Alteration

Change in copy of specifications after production has begun.

Artboard

Alternate term for mechanical art.

Author's Correction

Also know as "AC's". Changed and additions in copy after it has been typeset.

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B

Backing up

to print the second side of printed sheet.

Backslant

letters that slant the opposite way from italic characters.

Balloon

a circle or bubble enclosing copy in an illustration. Used in